αρετή - Arete
The Greek philosophy of “Arete” represents the essence of striving to reach a person’s or object’s highest potential. There is something of the divine in it, thus “Arete” is a quality, an art, in fact the highest art of finding enlightenment by achieving a state of excellence. The term is also associated with “Moral Virtue”. “Arete” is the guiding principal behind our firm and all that we endeavor to achieve for our clients.