αρετή - ARETE

The Greek philosophy of “Arete” represents the essence of striving to reach a person’s or object’s highest potential while living in harmony with the natural order of things. There is something of the divine in it, thus Arete is a quality, an art, in fact the highest art of finding enlightenment by achieving a state of excellence. It is a multifaceted concept encompassing a wide range of virtues and qualities that contribute to a life well-lived. While it can be translated as "excellence," it goes beyond mere achievement. Arete involves moral and intellectual virtues, such as courage, wisdom, justice, temperance, and self-control. Arete is not just about individual achievement but also about contributing to the well-being of the community and society as a whole. Arete is the guiding principal behind our firm and all that we endeavor to achieve for our clients.